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Lesbok Morbox - Ruck Feebok

Posted by George Corbo on February 28, 2014

Months ago we started receiving “Cease & Desist” letters from Reebok CrossFit for using the word “CrossFit” on our website's descriptions, “About Us” pages, etc. We had never used the word “CrossFit” on any of our clothing, except for on Ts we had designed specifically for CrossFit community affiliates who had the right to use the CrossFit Trademark. Regardless of what Reebok thought, it was not our agenda to make sales off of the word “CrossFit.”

At first, we edited our website’s content and tried to make sure people understood we were not selling official CrossFit clothing. Three emails later, and it was clear that Reebok’s CrossFit Legal Team had no interest in letting us tell our story, or the history of the MANIMAL brand, as long as there was any mention of “CrossFit.”

Pissed and a little bit suspicious, we started to ask the other known apparel brands in the CrossFit Community if they were receiving the same letters as well. Turns out, they were. It became very clear, real quick, that Reebok wanted their CrossFit stores and their CrossFit stories right at the top of your search results.

But here’s the deal: our company is made up of CrossFit community members. We’re Level 1 Certified Coaches, Box Owners, and long term athletes who have been involved in CrossFit since 2009. We love what CrossFit has done for people over the years. Hell, we have personally invested years and coached hundreds of people in the sport and still do to this day.

Somewhere along the way, though, Reebok forgot who really built this CrossFit community and made it all about selling out to the masses. I mean, come on, even your grandmother competes in the Games now!

The fact of the matter is, the affiliate owners, coaches, and staff of this CrossFit community were the ones who took the risk, worked their asses off, and provided a home for all of us to learn and excel in one common goal: to become more fit and achieve more in life. Reebok did nothing.

We're tired of it.

Now Reebok CrossFit opens their corporate gyms next door to smaller affiliates and then sends threatening letters to small businesses like us who have supported CrossFit for years. Reebok is playing the community like a pawn.

Reebok’s bad practices are a joke and an embarrassment to the CrossFit community. They upload social media posts that are nothing short of embarrassing and a step back from what CrossFit Coaches have been trying to educate people away from. Reebok’s bad ideas are about "hype" and numbers, not about quality.

Bad move, Reebok.

We decided to send our own message with our Ruck Feebok shirt. With this shirt, we remind Reebok that our community is about supporting our affiliates, our local boxes -- not their sales agenda.

Stop blindly supporting a brand that could care less about where we come from and the journey it took to get here. Ruck Feebok and celebrate your CrossFit community for what it is.

George Corbo
George Corbo


12 Responses

Brent Barber
Brent Barber

July 12, 2014

Well said amigo. Keep up the fight! It’s always been about the blood, sweat, and will to keep moving, not the brand. I have always, and will continue to avoid Reebok hype for all the reasons you stated. #saynotonanos

Steve
Steve

July 07, 2014

Fantastic shirt, with a PERFECT message. Buying one now, and I’m just embarrassed it took me this long to stumble on it.

George
George

June 16, 2014

Alena, It’s very hard for people who weren’t around before to understand. I won’t hesitate thought to explain it to people who are interested. Wearing my Ruck Feebok shirt is one of the best conversation starters. And it is interesting to see that the majority of people who relate to this message the most are Coaches and Affiliate Owners, or previously these two.

I’m glad you like our shirt, more importantly our message. Robb has not gotten his yet! lmao…

Alena
Alena

June 14, 2014

Love love love this shirt.
I have had my gym since 2008, and am
Saddened at what I have watched happen over the years to CrossFit as a company. I have members daily ask me where my
Nano’a are, my gay ass reebok shirts and I laugh and say “I will never buy into that shit!” I will wear my shirt with pride!
Oh and if Robb hasn’t already gotten one, his is on me!

Counterfeit
Counterfeit

June 14, 2014

“forging elite fitness”

Keyla
Keyla

April 27, 2014

Same thing happened when we tried affiliating our box. They pinpointed so many things on our Facebook page; we never mentioned our box was a crossfit affiliate, we only shared from their page which is ridiculous. Their legal team sucks.

Scott
Scott

April 23, 2014

Exactly why I refuse to buy any Reebok product. I love the crossfit style of workout but in my opinion they have become a money hungry corporation. Love the site and the gear!!!

George
George

March 13, 2014

Marcos and Jeff, we appreciate your support!

Jeff Clay Jones
Jeff Clay Jones

March 12, 2014

Great read Brother and thanks for helping raise more awareness.

I found your website from Instagram. Email me a pic of the shirt and I will post it on My Instagram as well.

Also, remember to always being a lion.

Marcos
Marcos

March 08, 2014

Glad I found your site and your train of thought. I’ve always had to fight the “big guy”. As a professional soccer coach I tend to give the “little guy” a chance and teach them to take it to the fight. Keep it up. STAY MOTIVATED! AROO!

George
George

March 01, 2014

Robb, completely. We’ve known about all this stuff for years, it’s just gotten to the point where we finally had to do something about it, even if just to make a shirt that encourages the conversation.

Shoot me an e-mail, we’ve got one here for you.

Robb Wolf
Robb Wolf

March 01, 2014

Funy how people wake up to this shit when it’s no longer “someone else” in the crosshairs.

I think I earned one of these T-shirts.

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